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Sushma – Sushma Blog http://blog.sushma.co.in Tue, 24 Aug 2021 13:51:44 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.25 http://blog.sushma.co.in/wp-content/uploads/2016/04/02-150x150.jpg Sushma – Sushma Blog http://blog.sushma.co.in 32 32 A gift from generation to generation http://blog.sushma.co.in/a-gift-from-generation-to-generation/ http://blog.sushma.co.in/a-gift-from-generation-to-generation/#respond Mon, 16 Aug 2021 12:38:51 +0000 http://blog.sushma.co.in/?p=694 Continue reading "A gift from generation to generation"]]> Our family business of woolen garments in Ludhiana has flourished for decades. Since independence, we have grown multifold and constructed a vast client base all over the globe. We work with some of the leading retail brands in the world. In 2020, our exports plummeted as the businesses and economies across the world grappled with the pandemic. My grandmother used to say, a setback is an opportunity for a step-up. Due to obstacles and roadblocks, one is forced to explore and innovate and search for avenues one has never seen before. Without innovation, we would still be cave-dwelling apes. I owe my indestructible optimism to my late grandmother, and it is with this positivity I have pushed through barriers and broken the glass ceilings all my life.

There is a lesson even in the bleakest of times. As the wool factory shut down for almost a year and the exports put on hold indefinitely, I looked for a strategy to sustain and flourish. The pandemic has made me realize that it is only wise to diversify one’s investments. As the old adage goes—don’t put all your eggs in one basket—I searched for smart investment opportunities. Apart from picking value equities from the crashed market in the first half of 2020, I reshuffled my financial portfolio to balance debt, equity, and assets.

I have been observing the rise of spending in India for a few years now. Even though the economic power is currently more or less curbed, there are signs and portents of a remarkable economic recovery in the coming decade. Of one thing I am sure, when the world bounces back, it will celebrate life. With the impermanence of life thrust onto our faces, we want to invest in things and causes that make us happy. My grandmother also used to say that people will spend on anything that makes them feel good. We have seen the rise in the culture of dining out, shopping, and traveling in the general Indian population. Living well is the zeitgeist!

So, I was looking for commercial properties to invest in. My motivations were not just the lease income and rental yield but also hassle-free dealings. Unlike residential properties, in a commercial one, the owner need not be too involved. The brands that lease the properties are there for the long term, and because the space is synonymous with the brand image, they maintain the space very well.

The real estate market in Ludhiana has skyrocketed in the last decade. But I was looking for value. Chandigarh, too, was saturated and expensive. However, the tri-city area interested me. It has excellent growth potential, and compared to the main city, the real estate is still reasonably priced.

In February this year, when I was driving to the airport from Chandigarh, the developing area of Zirakpur caught my attention. It had been here all this while, and I hadn’t even considered it. I did some research and understood that Zirakpur is a fast-developing area and has increasingly become a popular choice for MNCs and brands. The city with highest retail consumption of North India and home to many international brands like McDonalds, KFC, 3 D Marts, Starbucks Metro and more. I came across a commercial project—Sushma Capital—by a very reputed developer, Sushma Group. The property was still under construction, yet the developers had already signed up with eminent multi-national brands to occupy the space. Among many brands were Nike, Subway, US Polo, Skechers, Pizza Hut, Reliance, Cantabil and many more. I don’t remember the names of all the brands but the Sushma representative showed me a list of over 30 such brands. Leased spaces with global brands also ensure the rental post possession, which I think was the biggest plus point over other developers.

It was on the birth anniversary of my beloved grandmother that I signed the possession papers. I have bought two units, now occupied by two prominent brands (lifestyle retail and a restaurant). I am happy with my decision. I found my high-value asset with the grace of my grandmother. Every day I see more brands coming in as Zirakpur becomes a new hub for MNCs, consumer brands, and young homeowners.

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It all started with a walk-in closet http://blog.sushma.co.in/it-all-started-with-a-walk-in-closet/ http://blog.sushma.co.in/it-all-started-with-a-walk-in-closet/#respond Mon, 28 Jun 2021 10:20:58 +0000 http://blog.sushma.co.in/?p=690 Continue reading "It all started with a walk-in closet"]]> While there are myriad reasons for owning a home, ours was a purely emotional one. Some say it is wise to own a home rather than pay rentals through your teeth. It makes sense. Even in a non-metro like Chandigarh, rentals have skyrocketed in the last decade. Many also believe (and correctly so) that owning a home is a solid investment and security.

My wife, Samhita, and I are college sweethearts. We got married pretty young. Like all young couples, we spent our early marital years traveling and having fun. We had no regrets, but as they say, just one moment is enough to alter your life. For us, that moment arrived on an overcast September day. I still remember the day both of us were back from work—plopped onto the couch and watching TV. We chanced upon a British TV show that showcased house makeovers. In that day’s episode, the hosts had transformed a dreary storeroom into a swanky walk-in closet. We were both floored! Clothes are our creative self-expression. Both of us love to dress well, and we dress up for the tiniest of occasions. So I turned around to Samhita and suggested that we could also look at converting our spare room into a walk-in closet.

“But ours is a rented house Kanan! Besides,the landlord would never allow it. Don’t you remember the uproar he created the last time?” She said with a frown on her face. Samhita was right. Our landlord refused our request to install wooden tiles on our balcony even at our expense. We had wanted to convert the balcony into a Zen corner in the house.As we sat in silence, we understood that the kind of space we dreamed of living in can only be created if we owned a home. Since then, we have strived for a new beginning.

We saved up, with a single-minded focus on our goal of owning a home. Then, when we thought we had enough to take the plunge, we started our search for our ideal apartment. We were ecstatic that our dream was going to come true.

But our search continued for months.We had not realized the most significant obstacle until then. Out in the market, the flats were sold at the construction stage. So there were hardly any ready to move in projects. The possession timeline was a year, but from the experience of our friends who are homeowners, we knew that many times this can be extended by a couple of months. This was a major setback for us. Well-off as we were, we could not afford to bear the added burden of the rent to the EMI.

The few flats which were available in the completed projects did not interest us. Moreover, the quality of the fixtures and materials seemed unsatisfactory in these apartments. I was desperate to own our “dream home.” I even considered buying one of these ready-to-move-in flats and replacing the materials to our liking (at our expense) over time. But as usual, my wise wife drew my attention to the illogicality of my idea. After all, it was sheer madness to buy a flat that was not well made.So we took a step back in disappointment.

Once you want something, you have to have it, or you will not be at peace. This was the case for us. We had put our dreams on hold, and yet we were uneasy with the wait. Then, a turning point came in our lives when we heard of the unique offer by Sushma Developers. They encouraged the buyers to take the plunge while ensuring that they will pay the home buyer’s rent until the possession.  In the offer, the developer paid the rent up to INR 28000 until they hand you over the keys to your new home. This was an opportune moment for us, and we took the leap. We availed of their offer and purchased a flat that would be ready in six months. Until then, we would be worry-free about the rent.

As we wait for the possession, we excitedly plan for the décor of our new home and our new life. Samhita and I have decided that we will not hold back in creating a space that will nurture our lives together in times to come. And yes, we will finally install that walk-in closet we had always wanted!

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SOLACE IN A SMALL CITY http://blog.sushma.co.in/solace-in-a-small-city/ http://blog.sushma.co.in/solace-in-a-small-city/#respond Fri, 21 May 2021 08:25:58 +0000 http://blog.sushma.co.in/?p=687 Continue reading "SOLACE IN A SMALL CITY"]]> A year back, I decided to make the “big move”: setting up my own venture in Chandigarh—my hometown. Fourteen years in Mumbai have made me a fiercely independent person who loves her personal space. Like countless others, I, too, worked hard to climb the corporate ladder. And climb, I did! My growth was exponential in the corporate world, but shortly after I was made partner in the firm I worked for, I realized I wanted to do more.

With years of significant work experience, I wished to launch my own venture and provide employment to others. Also, I was a bit worn out by the pace of life in Mumbai and really yearned for a bit of a slowdown. Brought up in Chandigarh, I was always nostalgic about the city. As I got the investors for my venture onboard, I decided to move—bag and baggage. So I bid farewell to Mumbai,a city that had taught me a lot and been so generous to me, and moved back to Chandigarh.

I moved into my family home (left to me by my parents, who are now settled in Canada). It was such a welcome change.I enjoyed the city’s warm culture, pollution-free air, and greenery. However, after a while, my rose-colored glasses slid off. I had long been accustomed to high-rise living and its conveniences. Living in an old house that was not built for my specific needs came with its apparent challenges. The inconvenient boxed layout of the house didn’t sit with my idea of open and uninterrupted living space. I am a visual person, and as strange as it sounds—my mind imitates the clutter in sight.

Although Chandigarh is a very well-laid-out city, I did not want to travel in different directions (however short the distances)to run errands or even socialize. Time-wise, I am constricted, and I like to do something to unwind at the end of each day. My typical day starts early with Webex meetings with the investors sitting in North America and ends with evening con calls. One would say that Chandigarh is not a large city, but driving around takes a lot of my energy which I prefer to save. Another challenge I faced living in a standalone house by myself was safety. Being a single woman,I grappled with my constant worry about security.

One day, I met a genial young couple at a friend’s party. They had recently bought and moved into their first house together in a society in Zirakpur. When they invited a bunch of us for coffee later, I was pleasantly surprised with the location. Their elegant home sat in the luxurious Sushma Grande. As I visited the couple a few more times, I observed more of their surroundings. And I was floored!

I reach all my decisions very logically—weighing all pros and cons and unearthing all facts. In fact, my family jokes that I am an information addict. When I bought my spacious 3-bedroom flat within the next few weeks, my friends and family were amazed. I am known to take my own sweet time in making any personal decisions.Honestly, I even surprised myself. But somehow, it felt right. The apartment felt like it was “built for me.” It is airy, well-lit, safe, private, and technology-friendly.

I have made some healthy life-edits lately. My day starts with an early morning walk in the green walkways. The greenery and serenity help me focus on the day ahead. The walk is followed by a swim in the pool that jumpstarts me to tackle my new venture’s challenges. To my pleasant surprise,there is also a golf putting range. Growing up, I played a lot of golf with my dad and found the languidness of the sport very meditative. This discovery, I thought, was providence, and I took up golf again as my Sunday morning ritual. Sometimes, if a client is a golfer, we have informal meetings at the range.

I have a lot more time to my self now as I don’t have to drive around in different directions for groceries or errands. Some afternoons, I just sit by the French windows of my apartment and watch the rain patter. The green view all around is a true blessing; it instantly calms me down after an arduous day at work. During my time in Mumbai, I traveled the world and picked up eclectic tastes. I am an aesthete with a penchant for design. The architectural clean straight lines and demure aesthetics have allowed me to make a home that is an expression and extension of my personality.In many ways, my home reflects my personality. I am the center of the universe here.

An evening out is no more a strain on me. I socialize a lot more than before, as most of the time, my friends like to come over to Zirakpur. The area about houses many brands and choicest F&B outlets.I am, in fact, in the process of moving my entire office to this area, which I feel is better integrated as a business district and is economically more viable.

The location is really the cherry on the cake. My work requires me to travel to Delhi almost every week (sometimes twice) for meetings. My driving time is significantly reduced. The proximity to the airport is very convenient as we are about to open a new branch office in Dubai, and I foresee a packed travel schedule.

Life has a settled feeling to it, yet never monotonous. Slowing down has enhanced the quality of my life exponentially. My decision to move to Chandigarh, the marvel of Le Corbusier, was the best decision I made. I am my own boss now. People often view small cities as a place with limited opportunities. With so many possibilities lined up, I would say it just requires a tiny shift in perspective fora significant leap in progress. All in all, I am glad that I chose peaceful Chandigarh over the pell-mell of a metro city.

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Tier 2 & Tier 3 cities to drive growth in commercial real estate http://blog.sushma.co.in/tier-2-tier-3-cities-to-drive-growth-in-commercial-real-estate/ http://blog.sushma.co.in/tier-2-tier-3-cities-to-drive-growth-in-commercial-real-estate/#respond Mon, 17 May 2021 12:52:08 +0000 http://blog.sushma.co.in/?p=681 Continue reading "Tier 2 & Tier 3 cities to drive growth in commercial real estate"]]> A resurgence of COVID-19 cases and that too in a much stronger manner definitely means that the ‘World From Home’ culture is here to stay for much longer period than expected and subsequently it also means that the real estate sector would need to brace for a prolonged new normal.

New normal changing the trends in Indian real estate-On one hand, the WFH culture may lead to some good news for the housing sector, as there may be a boost to demand residential units, especially for larger homes with one or more extra rooms to double up as office space. The growth may be even higher in smaller cities as remote working may prompt people to shift to places with a lower cost of living and yet better standards of life. But that could also mean that the demand for commercial real estate in big cities may saturate as more and more companies might need lesser office spaces and same may be the case for malls and other segments. However, if more people shift to smaller cities, the investment demand for commercial real estate may rise significantly in those places.

The latest quarterly data from global giant Knight Frank shows that PE (private equity) investment in real estate rose 16-fold to USD 3.2 billion in the quarter ended March 31, 2021, but office space continued to be the preferred segment attracting over 70% of PE investments during the quarter.

For quite some time, experts and global realty consultants have been projecting a somewhat muted level of investments as fears about the resurgence of the deadly coronavirus continue to overshadow the minds and purses of investors. And those fears have turned out to be true and the virus is rearing its head again and in a much deadlier manner.

Tier2 cities- safest choice for investments-

In such a time, the only safe havens are tier-2 and tier-3 cities and if you still want to be closer to the top tier, Chandigarh and other such places could be the safest bets. Thanks to various comfortable and fast commute options across the road, rail and air modes, they are well within reach, by distance and by the quantum of investment. It makes much more sense to invest in commercial real estate in places like Chandigarh and other tier-2 and tier-3 cities, if you want some good returns and also play it safe.

If you need more proof, fastest-growing property consultant Anarock, when it reported better-than-expected revenue growth of 18% for a pandemic-ravaged year, cited leasing of retail space and sale of office properties among key contributors to its overall revenue.

The latest quarterly report from Cushman & Wakefield shows a significant fall of 48 per cent in office leasing in seven major cities during the January-March quarter of 2021 due to the resurgence of the pandemic, but the plunge is largely driven by tier-1 cities like Delhi, Mumbai and Chennai and cities like Pune saw a jump.

Branded Developers for property investment-

Every dilemma the real estate sector has faced in the last 10 years or so has overseen the emergence of new directions and choices. However, this crisis has modified a lot of aspects. The months of extensive lockdown and the way the market has been attempting to limp back after that with fewer demand and incremental resumption of business activities have shown that those developers who have a stellar financial and delivery record are the ones who are glimpsing good market. This trend is likely to become the new normal moving forward.

So, wait for more and more people to shift to smaller cities, thanks to WFH and remote working trends, and seem them invest there in commercial real estate rather than taking higher risks with big cities. And for those looking for northern parts of the country and those seeking to move out from Delhi-NCR, Chandigarh and nearby areas definitely offer best options. After all, precaution is foremost on everyone’s mind right now, whether it’s against the virus or to safeguard investments.

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Mountain Home for Holidays http://blog.sushma.co.in/mountain-home-for-holidays/ http://blog.sushma.co.in/mountain-home-for-holidays/#respond Mon, 15 Mar 2021 11:56:00 +0000 http://blog.sushma.co.in/?p=672 Continue reading "Mountain Home for Holidays"]]> It was a turning point in my life when my son, Aaryan, was diagnosed with obesity. My wife and I lead busy lives. My wife, Samiksha, is a sort of a media mogul, while I am a partner in an investment firm. While a double income affluent household is the modern Indian dream for many, we have had our own struggles to grapple with; chief amongst which is making sure that Aaryan gets a safe and healthy environment at home.

Aaryan was still a long way from crossing the threshold of teenage years and yet was declared medically obese. This moment was our wakeup call as parents. Samiksha and I began to reevaluate our lives and our physical environment. In the guilt of not giving time to our only son, we had catered to all his whims and fancies. Aaryan spent most of his time flitting from one device to another that contributed to his sedentary lifestyle.

We felt an immense need to retreat and re-examine the choices we had made as city dwellers and the repercussions of those choices on our son. Apart from this, year 2020 had too been a year of deep reflection as we got to spend a lot of time indoors together and we noticed how much Aaryan is missing out. Especially for Samiksha, who was a daughter of an army officer and had fond memories of her active and peripatetic lifestyle, this was no longer acceptable. One evening when we watched smog blanket the cityscape from our window, a thought surfaced in Samiksha’s mind – what if we could move a part of the year somewhere that is close to nature. Giving up our careers, and the city we were established (and doing so well)in,is inconceivable at this point. Her suggestion seemed like a reasonable middle ground.

When the intent is in place, life synchronizes. My colleague, whose cholesterol was on the rise and who had recently moved to the mountains, shared with me the news of his improving health and mood. Inspired by him, we too were on a look out for a timeshare property somewhere in scenic nature. Life after all is an algorithm of choices, the mindful ones lead us closer to our selves – and hence we made our choice. We chose Kasauli, a quaint hill town in the state of Himanchal Pradesh, 60 minutes’ drive from Chandigarh. Instead of a quick getaway, we decided that we would have a staycation, a more of an immersive experience to recuperate and redesign some aspects of our lives and give Aaryan what he had been missing out – the joy of spending time in nature.

In Kasuali, through some friends (who had bought a home there) came the suggestion of going with Sushma Elementa– a holiday home in the lush mountains. Blessed with pristine mornings and resplendent sunsets, Elementa is sprawled across 6 acres of mountain forests.

Breathing in the fresh mountain air and working from an environment that is not only healthy but also invigorating and inspiring, I already feel years younger than my age. A perfect respite from the pollution, heat and chaotic urban scapes, Kasauli offered our family a sense of wellbeing. In this fertile solitude, Samiksha took up her long parked endeavors which included video editing and 2D animation. The most striking transformation was Aaryan’s –whose days, slumped over various electronic devices, were replaced with a free abandon of childhood. We noticed that he has begun to be more active and more social. Our son has found a creative community with the other children who live in Sushma Elementa where each day he looks forward to exploring the nature around the property. He has now reduced his screen time to half hour every day. This involuntary digital detox was a blessing in disguise. Now that we are packing our bags to get back to our normal city lives, Aaryan is making plans to build a treehouse on the gulmohar tree in our front lawn. Of course, we will gladly indulge him.

In winters, this pristine hamlet is an ideal place to retreat, our family often sits back and enjoys the views of the snow covered hills that imbue a sense of hygge. Such an immersive experience in nature has had immense therapeutic effects on us. The other day, we went out forshinrin-yoku or forest bathing and came back deeply relaxed.

Nestled amid the forest with views of the hills, Sushma Elementa is our perfect home away from home. Its conceptually designed living spaces, managed by Sarovar Portico group, look into sunlit forests that is home to birds and myriad flora. Set in immaculate nature with luxurious spaces, the presence of Elementa Leisure Homes seems almost serendipitous. Equipped with outstanding amenities and facilities, the living spaces are mindfully designed so that each apartment has a stunning valley view. A sense of landscape seems to reflect in the tastefully designed interiors, creating a continuum of calm and tranquility – pure luxury in the lap of nature. Whether escaping scorching summers or hiemal blues, Sushma Elementa offers a sanctuary of serenity.

Near the property, Aaryan loves to meander through the pine forests lit with coins of sunlight. Within the premises itself, many spaces for hobbies and activities keep him creatively occupied. Samiksha frequents the yoga retreat located within the property, during our time here, to center herself after long hours in front of the screen.

As for me, I love exploring nearby attractions and try to learn about the rich local culture. On rainy days, there are plenty of options while staying indoors. The property is benefitted with a club lobby, a billiards room, a play area for the kids, a state of the art gym, meditation areas and lounges. Our holiday home at Sushma Elementa, is a blessing in a true sense.

 

Where:

A little more than an hour’s drive from Chandigarh, Kasauli is a quaint hill town in the state of Himanchal Pradesh. The town is situated at 6000 feet above sea level.

About Sushma Group:

Sushma Group is a dynamic and rapidly growing Real Estate Development organization based in Chandigarh, whose credibility has grown multifold since inception. Reputed to be a benchmark and a leader in the industry, the group is focused on delivering the highest standards of quality to its discerning clientele.

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Chandigarh: surging to complement Delhi! http://blog.sushma.co.in/chandigarh-surging-to-complement-delhi/ http://blog.sushma.co.in/chandigarh-surging-to-complement-delhi/#respond Sat, 06 Mar 2021 06:42:52 +0000 http://blog.sushma.co.in/?p=661 Continue reading "Chandigarh: surging to complement Delhi!"]]> Chandigarh is a land that is full of possibilities. Lately, it is one of the cities that have encountered a significant rise in culture and modernization. It is a perfect destination for different industries to grow, create & establish a huge business forum.

Chandigarh & it’s remarkable past-

To sketch it roughly, it is one of the cities in post-independence India and is universally known for its design and urban layouting. The master plan was made by Swiss-French designer Le Corbusier, a spearhead in designing & composing the city. Picturesquely inhabited at the mountain range of Shivaliks, Chandigarh is known for its best modern architecture in the twentieth century. Chandigarh was planned by the famous Swiss-French architect Charles-ÉdouardJeanneret.

Being a well-planned city, it was included in the chart of world-famous cities for its wellbeing. The city is the capital of the two states of Punjab and Haryana. Today, it is identified as one of India’s most high-tech and trendy towns. The beautiful planning and architecture of the city have encouraged the development and growth of tourism. It is now a central tourist hub in northern India.

City shaping up with futuristic developments-

Being a well-planned city, it has been included in the world’s renowned cities for its quality of life. Today, it is recognized as one of the most futuristic and fashionable cities in India. The city’s beautiful planning and architecture have encouraged in development and growth of tourism. In terms of economic activity, the city has the highest per capita income than other Union territories. The estimated annual output of MSME industries rovers around Rs 650 crore. Industries contribute strongly to Chandigarh’s economy. At present, Chandigarh is also emerging as a centre of outsourced services.

Connectivity, a significant hallmark-

Smooth accessibility is a prerequisite for the development of real estate projects. The state enjoys several competitive advantages, including proximity to the National Capital Territory (NCT) of Delhi, favourable law and order situation, conducive policy environment, trained and skilled manpower, responsive administration, etc. (Source-phdcci.in)

With the trans-Haryana and Katra-Amritsar-Delhi road projects, more options will be available for people travelling from Chandigarh to Delhi. The trans-Haryana project is a six-lane 304-km project from Ambala to Ismailabad to Kotputali. It is expected to be completed by December 2022.(Source- Tribune India). It is expected to decongest National Highway-1 and National Highway-8. Another ambitious project is the Katra-Amritsar-Delhi road, which will be 600-km long. About 135 km will fall in Haryana.  Delhi to Chandigarh in flat 2 hours will soon be a reality by 2023! The NHAI is promising for the tight schedules for completing the Dwarka Expressway & Urban Extension road in Delhi, Trans Haryana & Delhi-Amritsar-Katra Expressways. The travel time will be reduced by half as commuters will travel through five expressways. (Source- The Times Of India)

It will improve the connectivity of Gurugram with Delhi and benefit those coming from the Delhi airport.

Real Estate Shaping up the city-

The state’s real estate market is attractive and it is a preferred automotive hub. Of the total 250 large & medium OEMs (Original Equipment Manufacturers), about 50 are located in Haryana. The state government introduced a New Integrated Licensing Policy-(NILPin 2015):

-To develop hyper and high potential urban complexes.

-To allow real estate developers to set up projects those are less than 100 acres of area. (Source- phdcci.in)

Post this policy, many towns in Chandigarh have been developing at a fast pace. Furthermore, it is said that the Tricity belt of Punjab (Mohali, Chandigarh, and Panchkula), its sub towns Zirakpur, Peer Muchalla, and Dhakoli, have started experiencing dramatic changes, especially the real estate sector, which is flourishing expeditiously. With the advancement of Chandigarh Airport, which is 24*7 operational, the city will experience a good footfall as it will enhance more tourism. Thus, being connected with the world is attracting more residents and investors. If we see the typology facts of preferred BHK in demand, then 2BHKs continue to be the hot favourite for prospective homebuyers in both pre and post-COVID surveys. Interestingly, in the post-COVID survey, the popularity of more significant configurations (3BHK & 4BHK) also increased compared to the pre-COVID survey. For 3BHKs, demand increased from 31% pre-COVID to 38% post COVID. For 4BHKs, the share increased from 2% pre-COVID to 3% post COVID. (Source- ANAROCK).

Many real estate players have developed & shaped the city enormously by building commercial, retail & residential properties. In Chandigarh, the peripheries that have majorly driven demand for real Estate like Panchkula, Mohali, Zirakpur and New Chandigarh are also witnessing a dramatic shift in taste preferences. New Chandigarh, for example, where new-age infrastructure is being developed, the demand for homes is quite distinct here, with independent floors in a secured, safe and walk-to-everything township becoming a preferred choice.

Chandigarh to be a smart city in the coming years-

To keep up with the city’s growing population and requirements, the civic authorities designed the master plan of Chandigarh to regulate development and building activity. The authorities have already prepared the Master Plan 2031, which is currently a draft but is expected to be notified soon. Tricity and its peripheries will witness an upsurge laying the foundation for a market that will grow exponentially from here. With a healthy environment, availability of social and core infrastructure and a burgeoning business ecosystem, Chandigarh is shaping up to become hub of all-round development.

 

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Awakening to a different world; a holiday home is to celebrate life! http://blog.sushma.co.in/awakening-to-a-different-world-a-holiday-home-is-to-celebrate-life/ http://blog.sushma.co.in/awakening-to-a-different-world-a-holiday-home-is-to-celebrate-life/#respond Mon, 01 Mar 2021 09:00:23 +0000 http://blog.sushma.co.in/?p=658 Continue reading "Awakening to a different world; a holiday home is to celebrate life!"]]> Over the last few years, we have been particularly aware of the necessity to sustain a work-life balance. While taking sabbaticals to make perfect travel arrangements, the HNI’s, Corporates, millennials need a holiday home to relax & feel close to nature. The pattern is also apparent from the fact that there is a rise in the uptake of holiday homes. With rising luxurious trends & affluence, rejuvenating has contributed to the synchronous growth in demand for holiday homes. Before Covid 19, a study by JLL states that people in the upper-middle class and middle-class are earning more than ever before, emphasising their investment potential and the holiday homes market is growing at 10-12% per annum. 49% of holiday home buyers are salaried, about 32% come from a business background. Also, with the fact that post-Covid 19, the holiday homes/vacay destinations/staycations are witnessing a sharp uptick in resale & buying the properties. (Source- Business Today)

Earlier Trends of Holiday Homes in India-

Holiday Homes always was a niche market that has already been developed globally and is rising exponentially in India. After Mumbai & Pune, Chandigarh is one such city where people have a penchant for buying holiday homes in India, states Track2Realty survey.

Now that everyone has opinions to pursue something different, a holiday home is as good as discovering new things, new ways of life & exploring yourself. Holiday Homes are all about connecting to a ‘refresh’ given the city’s hectic life, choked infrastructure & lack of space, which the people search for! One such beautiful place which befits applause to Mother Nature, in the lap of Himalayas, in Kasauli, Himachal Pradesh is Sushma Elementa. Kasauli is a city located in the district of Solan, was established by the Britishers, in 1842 as a colonial hill station. Been just away as 77km from Shimla, 65km from Chandigarh, it is a beautiful city with a close kinship with the chirping birds, scenic Himalayan valleys, a place where one can enjoy absolute leisure time.

In terms of the type of location, the preference is skewed towards hill stations. As many as 62% would love to invest in places with picturesque views of snow-capped mountains or lush green hillocks, while 34% of second home buyers are inclined towards beaches and the remaining 4% have other choices, including historical places, states the Track2Realty survey.

Imagine the feeling of beautiful mornings & some snowy flakes when you wake up! How does it make you feel? The everyday chaos of vehicles, travelling to the workplace, polluted urban lifestyle, the scorching heat, it’s just that you need to have your perfect holiday home in Himachal Pradesh for a perfect relaxing weekend! Sushma Elementa is as synonymous to this perfect grandeur of cosy living!

Happening over 6 acres, Elementa is a property where the valleys’ extraordinary view kindles your life with serenity. And the whistling woods chirping birds, foggy mornings bring you to a world unexplored. Not less than the paradise, Sushma Elementa has options of 1/2/3 BHK, a known upcoming holiday home in Himachal Pradesh. Every apartment is structured conceptually, which is sunlit & valley facing. Speaking about the facilities, it includes yoga retreat, library, club lobby, meditation area, billiards, gym, celebration lounge, kids play area, and much more. One of the places where one can stay fit, feel the healthier weather, rest & relax, work from home, do plenty of things such as advocating your hobbies, indulging yourself with the city’s culture with family & friends, Sushma Elementa is all you need. The experience of Mountainous views, beautiful greenery surrounded with the pines, the rays of the sunlight with fresh air, one can experience this serenity & tranquillity in the lush gardens of Elementa.

USP’s of Sushma Elementa-

-Sushma Elementa is positioned 6000ft above sea level.

– The property will be managed by the Sarovar Portico group.

-Approximately 60 minutes away from Chandigarh.

-The place is full of a healthy environment, peaceful mornings & a serene climate

-The pollution-free environment is best at Kasauli and is the most desired location one could have as a holiday home.

-A holiday home with low AQI index, fresh atmosphere & a place for nature lovers.

Having options for studio apartments, one can make a holiday home in Himachal Pradesh on the exceptional dwellings where you can visit during special occasions, New Year celebrations, and many more events. It victuals your every desire of a perfect home at its best. These flats are indeed factoring luxury in the finest of design and structure.

Hence, a holiday home is awakening to a different world to celebrate life, to keep calm & stress less!

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SushmaJoynest MOH- The ready to move in project in Mohali by SushmaBuildtech stands as its 11th project in 12 years! http://blog.sushma.co.in/sushmajoynest-moh-the-ready-to-move-in-project-in-mohali-by-sushmabuildtech-stands-as-its-11th-project-in-12-years/ http://blog.sushma.co.in/sushmajoynest-moh-the-ready-to-move-in-project-in-mohali-by-sushmabuildtech-stands-as-its-11th-project-in-12-years/#respond Thu, 13 Aug 2020 11:38:44 +0000 https://blog.sushma.co.in/?p=653 Continue reading "SushmaJoynest MOH- The ready to move in project in Mohali by SushmaBuildtech stands as its 11th project in 12 years!"]]> SushmaBuildtech recently delivered a part of 2/3BHK apartments in Mohali under the name SushmaJoynest MOH. The 2/3BHK apartments in Mohali offers configuration of 1080 sq.ft to 1488 sq.ft. The Joynest MOH consists of a total of 13 towers with nine floors in a built-up area of approx—12 lakh sq.ft. The first phase of possession includes 216 units, i.e. three towers out of 950 units.

With successfully delivering a set of 10 projects before, Joynest by SushmaBuildtech is with the idea to provide a well-planned housing for all. Located on the 200ft wide Airport Ring Road PR-7, Joynest MOH is close to Aerocity & IT city, Mohali. It is known for the most significant consolidated greener projects which are the best 2/3BHK property in Mohali on the desired location. With approximately 10,000 sq.ft clubhouse along with open-air sports & health facilities, it is a GMADA approved residential property in Mohali with the best of the neighbourhood & comfort. With a distinct focus on design, engineering, variations and quality, Joynest will be a state-of-art initiative in the value housing category in the ticket size of fewer than 35 lakhs.

Enlisted below are some of the features of SushmaJoynest, the best 2/3BHK property in Mohali-

-A gated community which has a royal landscaped entrance directly from the airport road.

-Joynest is designed & structured under the initiative with the Government’s Vision of ‘Housing for All by 2022’.

-The thoughtfully designed cut-out towers to ensure appropriate ventilation & sunlight

-All side open apartments also have rectangular spaces for better space efficiency so that every corner of the home is utilized well.

-The french windows with sliding doors & private terrace for the houses make it a perfect abode.

-The project is close to aerocity, IT city & a world-class commercial hub is upcoming near the project, which will be a cherry on the cake.

-The well-planned accessibilities, intelligent design & surrounded by the lush greens, SushmaJoynest MOH, is the best property in Mohali.

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Why the Realty Market May Look Up http://blog.sushma.co.in/why-the-realty-market-may-look-up/ http://blog.sushma.co.in/why-the-realty-market-may-look-up/#respond Thu, 06 Aug 2020 10:31:05 +0000 https://blog.sushma.co.in/?p=647 Continue reading "Why the Realty Market May Look Up"]]> As the corona crisis has the markets practically in freefall, many might be expecting the same kind of repercussions in the real estate sector. However, this may not necessarily be true. There are various factors come into play, and we shall go over them in this article.

The first is possibly the most obvious and that is the repo rate. To put it in a nutshell, the repo rate is the rate at which the central bank of a country, in the case of India that would the Reserve Bank of India (RBI), lends money to the commercial banks. This naturally affects the rate at which these
commercial banks then lend money to consumers. Higher repo rates would mean higher interest rates on personal loans, education loans, and home loans, with lower repo rates having the opposite effect.

Historically, low repo rates have often led to booms in the real estate market. This has happened previously in 2003-4 as well as in 2010, where repo rates were as low as 4.5%. Presently, the RBI has announced a repo rate of 4.4%, which is extremely low, even considering past trends. It is an
appropriate response to the crisis and intended to encourage people to spend. Considering the past historical correlation of low repo rates and realty booms, this may well just turn out to be true once again. However, repo rates are not the only reason that the realty sector may escape the worst. This is something that many of us may have studied in school and might even still remember, especially those who opted for the commerce stream. Essentially, when demand is lower, the price goes down and vice versa. But at the same time, if supply is low, then the price goes up.
Now, in the current scenario, most people might be expecting to see the realty curve heading downwards due to the falling demand. However, we have to keep in mind that the current crisis affects not just the demand side, but the supply side as well. This means while the demand may fall,
factors affecting the other side of the equation could cause the supply to fall as well, meaning a rise in prices.

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Own a home that you thought wasn’t possible http://blog.sushma.co.in/own-a-home-that-you-thought-wasnt-possible/ http://blog.sushma.co.in/own-a-home-that-you-thought-wasnt-possible/#respond Mon, 01 Oct 2018 11:20:31 +0000 https://blog.sushma.co.in/?p=640 Continue reading "Own a home that you thought wasn’t possible"]]> Taboola
Do you live with any regrets in life, regrets of having made wrong decisions or choices? Regretting why we didn’t think more deeply while making a major purchase or making the right choice for future.

Owning a home is one such decision, a milestone of life and yes many of us do feel that if they would have stretched their budget a bit they could have been living in a more spacious and beautiful home at a better location. Considering the expanding families, we at sushma realize the earning capacity too increases with time. So we designed an offer which no one can miss, “own a home that you thought wasn’t possible with absolute financial comfort.

Most of the customers feel that the most suitable apartment for their families is going out of their budget and many customers, after having lived in a home for 6-7 years, feel the need to upgrade.with this offer we wish to provide the customers with homes that would take care of their future needs as well.

Sushma group has joined hands with  hdfc ltd to bring a unique offer to enable buyers to purchase a home, that the buyer would have been able to own 5 to 7 years down the line with increase in his/her buying capacity, while ensuring  absolute financial comfort.

Typically, a buyer’s present income is considered for the purpose of gauging his or her repayment capability. The loan size is dependent on this repayment capability, also called “loan eligibility” of the buyer. Under this exclusive offering, the loan eligibility of a salaried buyer will be increased by 15 to 25 %. But at the same time the emi will be as per ones present day loan eligibility till first 3 to 7 years thus giving absolute financial comfort. This innovative offer by sushma and hdfc will help buyers realize their dream of having bigger and better home.

Research has shown that majority of home buyers repay their loans in 6 to 8 years which implies that they are capable of buying larger & better homes than they usually do. Unlike a car purchase, where one can upgrade his/her car every 5 to 7 years, a home is a long term investment. With this never before offer by sushma group together with hdfc ltd, you will own a home which you thought was not possible today.

This offering, is exclusively to buyers of sushma group, which marks a paradigm shift in the industry. Such an offering is completely unique and rare and has become an instant hit among corporate world and young professionals.

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